GfK MyScan is the app for registered participant of the correspondent project. With this app you can scan your purchases, put in products without bar codes, take. Thirty thousand GfK sample households in a universe of 40 million German Due to the lack of alternatives, the decision for GfK ConsumerScan-Fresh Food. Data sources: GfK Retail Panel / *, Ø annual change, value in EUR million. Average Data source: GfK Consumer Scan (CP+), * MAT11/,.

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If you look at sales over a long period of time, you can identify consumer and lifestyle trends which have been adopted by consumers. And who wants film downloads taking up precious space on their computer hard drive? Vegetarian foodstuffs such as tofu schnitzel or soya bean salads have come to play an important part in German households.

Consumerscann Marketing Challenges: Later on, she will meticulously enter the number of calories into a smartphone app.

One thing is for sure: Security still in first place. This helps drive business performance and your bottom line. Or will they simply print it out with a 3D printer? However, consumers also have different preferences when it comes to current vacation trends. Ecological aspects also play an increasingly important role when it comes to buying clothes. Lifestyle drinks have shaken up the market and are increasingly gaining popularity.


Now, some tasks can be done without any human support — with robotic devices such as lawnmowers or vacuum cleaners. Cookies enable us to understand how visitors use our website so that we can improve it and provide the best experience possible.

Decisive data Getting around in the future Bon appetit, Germany! Whilst it is true that these new options may lead some consumers to spend more time than usual on the sofa, this does not mean that household chores and gardening are being ignored: Focustopics Online life: Index tumbles into negative territory for the first time in 15 months.

Focustopics The Sharing Economy: Here you can sign up with your email. GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.

The market for organic food connsumerscan ahead in terms of sales: Which products and services have noticeably gained favor among Germans? This objective is also the reason consumers have helped streaming services to experience a substantial surge in growth over the gfi few years. Wearable computers such as fitness trackers, smartwatches and the like have enjoyed huge growth since in terms of volume.

Who does Europe trust? While she hops on her e-bike to go to work, he sets off on foot. Focustopics A question of trust Perfectly styled with a brand logo Organic? Various trends also emerge when it comes to the best time of the year: Do you want to be informed as soon as a new Focustopic is available?


Mobility trends show that consumers value things which support their modern way of life and make their day-to-day lives easier. Your business is all about your consumers, so understanding them is essential in ensuring your products and services meet their needs, and to identify opportunities for growth.

Consumer Panel | GfK Global

If so, you are part of a group of consumers who follow current consumer trends. Please keep it civil! Here you can find the latest insights consumercsan Consumer panels. Never go out of fashion Is sustainability familiar? Chic is a click away Economic outlook: Heated debates on which diets or meal plans are the most effective often take place around the kitchen table.

GFK Consumer Scan

Happy without leftovers Trust check of the professions Conwumerscan users protect their data autonomously? Advertising for the older generation Appreciating age Benefit of organic products Do you have friends for life? Focustopics The euro has a future Europe online What is sustainability? Industries Solutions Insights Success stories.

Totally on trend – consumption in Germany | GfK Compact

Manufacturers of protein-rich food, such as high-protein bread or protein bars, saw much bigger increases. Don’t fill this field! Home Solutions Consumer Panel.